Quick Answer: What Are The Determinants Of Consumer Behavior?

What is consumer decision making process?

The consumer decision making process is the process by which consumers become aware of and identify their needs; collect information on how to best solve these needs; evaluate alternative available options; make a purchasing decision; and evaluate their purchase..

What are the 3 factors that affect the buying process?

The personal factors include age, occupation, lifestyle, social and economic status and the gender of the consumer. These factors can individually or collectively affect the buying decisions of the consumers.

How does income influence consumer Behaviour?

Income has the ability to influence the buying behavior of a person. Higher income gives higher purchasing power to consumers. … Whereas low-income or middle-income group consumers spend most of their income on basic needs such as groceries and clothes.

What are the factors that influence consumer behavior online?

10 Factors that Influence Customer Buying Behaviour OnlineQuality of Product Description. … Shipping Costs. … Return Policy. … Convenience in Searching Products. … Ease of Navigation via Categories. … Complexity Levels in Checkout Process. … Relevance of Product Recommendations. … Categorization of New Products.More items…•

What are the three major determinants of consumer behavior?

The three major determinants of consumer behavior are cultural, social and family influences. Cultural determinants might affect a consumer’s behavior because cultural influence might not approve of the product a company is selling.

How does age affect consumer behavior?

Age is an important demographic factor that affects consumer behavior. As people grow, their needs change. Similar changes come to their buying decision making patterns. … Age does not just affect buying behavior, it is also an important factor affecting market segmentation and marketing strategy.

What are the types of consumer Behaviour?

There are four main types of consumer behavior:Complex buying behavior. This type of behavior is encountered when consumers are buying an expensive, infrequently bought product. … Dissonance-reducing buying behavior. … Habitual buying behavior. … Variety seeking behavior.

What are the main determinants of consumer buying behavior?

Consumer such as social, cultural, personal and psychological. The explanation of these factors is given below. Consumer s buyer behaviour is influenced by four major factors: 1) Cultural, 2) Social, 3) Personal, 4) Psychological. These factors cause consumers to develop product and brand preferences.

What are the factors of consumer Behaviour?

3.2 The factors which influence consumer behaviourPsychological (motivation, perception, learning, beliefs and attitudes)Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)Social (reference groups, family, roles and status)Cultural (culture, subculture, social class system).

Does age affect decision making?

With age we gain life experiences and knowledge that guides our decision making. But we also face declines in working memory and some long-term memory. The combination of gains and losses can lead older people to use different strategies in decision making.

How does personality influence consumer Behaviour?

In consumer marketing, learning is known as a psychological variable that can significantly affect the purchase decision process for consumers. … Learning is considered to have a psychological influence on consumer behavior, along with motivation and personality, perception, values, beliefs, and attitudes and lifestyle.

Is consumer Behaviour more a function of a person’s age or generation?

Consumer behavior is more function of generation and marketers by their marketing activities changed the behavior. Many others factors like income, resource etc are responsible for the change, but the factors which is most important is generation. … Hence consumer behavior changes with time and generation.

What are the interpersonal determinants of consumer behavior?

The interpersonal determinants of consumer behavior are cultural, social, and family influences. Identify the personal determinants of consumer behavior. The personal determinants of consumer behavior are needs and motives, perceptions, attitudes, learning, and self-concept theory.

What are the four main influences on consumer Behaviour?

There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. Motivation speaks to the internal needs of the consumer. Understanding how to motivate your customer is a powerful tool.

What is the example of consumer behavior?

The four types of consumer buying behaviour are: Examples include soft drinks, snack foods, milk etc. ADVERTISEMENTS: (ii) Limited Decision Making – Buying product occasionally. When you need to obtain information about unfamiliar brand in a familiar product category, perhaps.